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RS23
Design
2025
Guadalajara
We developed the visual identity for RS23, a personal development brand founded by Roberto Salcedo, a former professional football player.
The brand focuses on a holistic approach to personal growth through mentorships centered on body, mind, character, faith, purpose, and personal branding. We created a visual identity that reflects the brand’s values and mission, bringing a cohesive and distinctive presence to its communication.












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